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RE/MAX Executive Realty

RE/MAX Executive Realty Hopkinton Massachusetts Real EstateLet me 1st start by saying that the company you choose to work with is far less important than the Realtor you end up choosing. Asking good Real Estate interview questions is critical in making sure you select a great Realtor to work with.

There is some merit however, on why an agent would choose to work for one company over another. The reason I choose RE/MAX and RE/MAX Executive Realty in particular is because I wanted to have control over my business. After working under the corporate mantra of Prudential Real Estate when I started my career in 1986, I decided a change was necessary in 1996 if I wanted to take my business to the next level.

One of the best decisions of my life was to choose to work for RE/MAX Executive Realty. The structure of the RE/MAX system is much different than "traditional" companies like Century 21 and Coldwell Banker. In a RE/MAX system the individual agent is empowered to make all their own business decisions. This is what I wanted...to have complete control over how I run my business.

In the "traditional" system the agent relies on the owner or manager to call all the shots. How a property is marketed and advertised is up to the company and NOT the agent. In the RE/MAX system the individual agent you hire to sell your home will be making all the business decisions on what is best to accomplish your goals.

RE/MAX Executive Realty has been one of  the dominant Real Estate company's serving the Metrowest Massachusetts area over the last fifteen years. In fact, year after year RE/MAX Executive Realty leads in the real estate market share for many of the towns in the area for listed and sold homes. In real estate the goal is to always sell your own listings. The sellers, after all are your clients and have paid you well to perform.

One of the many reasons why RE/MAX Executive Realty lists and sells more homes than any other agency in the Metrowest area is because of the skills of the agents along with the lines of communication.                                    Hopkinton Mass Real Estate agent

The lines of communication work different at RE/MAX. When a consumer inquires about your home they ALWAYS speak with the listing agent i.e the person YOU hired to sell your home! Doesn't that make the most business sense? Of course it does but yet almost all the other real estate companies that service real estate in and around Metrowest Massachusetts do not work that way.

These traditional companies have what is referred to as "office time". During office time an agent mans the phone waiting for calls to come in for the homes that the company has listed. When a consumer calls, unless they specifically ask for the listing agent, they have to speak with the "on duty" agent. The "on duty" agent is not the listing agent. There are many reason why this system is not ideal.

The on duty agent may not have seen the house ~ It is difficult to represent a property well when you have not seen it. If you are flipping through papers to answer a consumers questions, you are less apt to convert that call to a client. Consumers want information quick! A savvy consumer can tell when an agent does not know their stuff. Many calls do not get converted to clients because of the agents skill level.

Top agents rarely man the phones ~ The agents that typically become the office secretary are the new agents, part time agents, and agents that don't do much business. Can you picture a top producing Realtor manning the phones waiting to get a new client this way? I didn't think so!

What if the agent manning the phone has a competing listing? I can tell you from experience when I worked for a traditional company, there were many occasions when I would over hear the "on duty" agent try to steer the buyer to one of their own listings. The RE/MAX system is designed for the listing agent to take ALL the calls on your property.

As mentioned briefly above, one of the other big differences in how a RE/MAX company works is that each agent  makes all their own marketing decisions. RE/MAX agents are responsible for their own overhead. In traditional companies the owner of the company is responsible.

The agent has no say in when, where, and how much a property gets marketed. At RE/MAX the individual agent you hire is in control and does what is best for that particular property.

Can you guess what happens in a system where the agent pays for all their own expenses and does not rely on the owner to take care of all the overhead? You guessed it... the RE/MAX system attracts the best of the best in the industry. The Realtors that know they will be making sales every month regardless of what is happening in the market. RE/MAX attracts top producers! It is rare to see new or part time agents working at RE/MAX. Remember RE/MAX agents pay all their own expenses including rent and everything from paper clips to signs. Basically anything associated with running a business!

The average time in the business for a RE/MAX agent is thirteen years! This is substantially higher than every other Real Estate company.

Even within the RE/MAX system there are good Realtors and there are GREAT Realtors. Most of the time it does not cost you anymore to work with the the best of the best. If you are selling a home picking a Realtor that has a strong internet presence should be one of your top goals.

Your home or condo should show up on all the sites that garner the highest amount of Real Estate traffic. The agent you choose should have a website and more importantly the website should come in relevant online searches like the town, state, and the word "Real Estate".

An agent that can rank well for a competitive search term like this will be drawing buyer clientele! Want to see some of the sites with the highest amount of Real Estate traffic online? See my Metrowest Massachusetts Real Estate marketing here.

Aside from the most important items mentioned above RE/MAX Executive Realty is a terrific company because of the following:

Real Estate sold in Metrowest MassRE/MAX Executive Realty offers in-house mortgage services through Alliance Home Mortgage which is a subsidiary of Wells Fargo. Wells Fargo is one of the top banking firms in the U.S.

The company has a dominant market share in many of the towns in the Boston Metrowest area.

At RE/MAX Executive Realty, sales Associates average over 10 years of real estate experience which is over twice the industry average. Many of the agents working at our competitors are new to the business.

RE/MAX offers one of the most successful relocation and referral networks in the entire real estate industry.

RE/MAX Executive Realty has achieved over 97% customer and client satisfaction as measured by our Quality Assurance Survey.

RE/MAX Executive Realty offers 7 office locations for customer satisfaction and convenience including RE/MAX Hopkinton MA, RE/MAX Holliston MA, RE/MAX Franklin MA, RE/MAX Upton MA, RE/MAX Medfield MA, RE/MAX Grafton MA, and RE/MAX Natick MA.

The company offers prospective buyers some of the largest inventory of homes available in both resale homes and new construction homes.

Below is a summary of the important facts about RE/MAX the franchise:



RE/MAX is the Real Estate Leaders. No one in the world sells more real estate than RE/MAX!!



RE/MAX Executive Realty

RE/MAX at a glance:


  • Who we are
    What began in Denver, Colo., in 1973 as "a pad of paper and a dream" is now a global real estate franchise network that spreads across 65 countries and 8 territories, on 6 continents and more than 70 languages.
  • Network size
    The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential has evolved into an organization of more than 115,000 Sales Associates in more than 4,200 offices worldwide.
  • RE/MAX Sales Associates
    RE/MAX Associates, on average, lead the industry in production, experience, and professional designations.
  • The RE/MAX Balloon logo
    The red, white and blue RE/MAX Balloon, with its "Above the Crowd!®"slogan, is one of the most recognizable business logos in the world. With nearly 90 RE/MAX Hot Air Balloons around the globe, RE/MAX has the world's largest balloon fleet.
  • An industry leader
    RE/MAX is the No. 1 Real Estate organization in Canada and in the United States.
  • Global expansion
    The first RE/MAX region outside the United States and Canada was the Caribbean Basin, opened in 1991. It was followed two years later by RE/MAX of Mexico. In 1995, RE/MAX expanded into Southern Africa, Spain, Israel, Italy,and Germany. Since then, RE/MAX regions have become established in across Europe, in Asia, and in Australia.
  • Record RE/MAX production
    In 1999, RE/MAX Associates were involved in more than 1 million sales transaction sides within a single year in the United States alone – an industry milestone. The audited production figures represent the most transaction sides in a single year ever recorded by any real estate network. The RE/MAX network has repeated the feat ever since.
  • The RE/MAX Concept
    RE/MAX stands for "real estate maximums."


In exchange for paying a management fee and a share of the monthly office overhead, RE/MAX Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services.



By offering Associates maximum commissions and maximum career freedom, RE/MAX influenced competitors to re-examine and adjust their own policies toward sales agents, thus dramatically changing the industry.


As the network grew, renowned for its top producers and quality service to consumers, so did support programs, making RE/MAX a dynamic force in real estate education and technology.


The organization was one of the first real estate companies to have its own proprietary television network and one of the first in the industry to develop a site on the World Wide Web.

  • Committed to real estate service
    In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its founders.

The excellence of RE/MAX Broker/Owners and Sales Associates has led to an ever-increasing number of accolades from the business community at large. In January 2007, "Entrepreneur" magazine ranked RE/MAX No. 6 - up from No. 9 - on the 2006 Top Global Franchises list and again named RE/MAX "Best of the Best" for real estate services for the seventh time in eight years. RE/MAX climbed from No. 11 of Fastest Growing Franchises to No. 7 and finished in position No. 2 among Top Low Cost Franchises. It's no wonder more people look to RE/MAX to help them in the home buying process.

On average, RE/MAX Associates sell more real estate than other agents. They are better qualified to set the right price for the homes they list, are better equipped to market those homes, and are likely to find clients engaged in the home buying process in a shorter period of time. That experience and education also means they are better qualified to find the right home for any buyer. The home buying process can be a daunting task, but with the expertise of a RE/MAX Associate, buyers can rest easy.

  • More than 35 Years Above the Crowd
    RE/MAX - now an established industry leader - celebrated its 35th anniversary at the 2008 RE/MAX International Convention. Young in years but mature in experience, RE/MAX looks ahead to even greater development and success in its next quarter century.


Community Involvement

Community involvement is highly valued at all levels of the RE/MAX organization - from individual Associates to RE/MAX offices, regions, and RE/MAX International.

RE/MAX cause marketing and charity fund raising take on many forms:

  • Most recently, RE/MAX has become a national co-sponsor of the Breast Cancer Survivor Recognition Program at Komen Race for the Cure® events.
  • The RE/MAX organization has been the official real estate sponsor of the Children's Miracle Network since 1992.
  • Each year, about 20 charities host fund-raising golf tournaments at Sanctuary, the private course of RE/MAX International co-founders Dave and Gail Liniger.
  • RE/MAX International is the first major sponsor of The Wildlife Experience, a conservation and community center promoting understanding of the natural world and its conservation through art and education.

All these venues and more represent the RE/MAX network's commitment to community involvement, serving the public beyond its real estate needs.

RE/MAX Executive Realty is the 2nd largest RE/MAX company in Massachusetts. We have about 130 agents and have offices in the following towns : Hopkinton, Holliston, Grafton, Franklin, and Medfield.

Thinking of selling a home, condo or other Real Estate in Ashland, Bellingham, Blackstone, Douglas, Framingham, Franklin, Grafton, Holliston, Hopkinton, Hopedale, Medway, Mendon, Milford, Millbury, Millville, Northboro, Northbridge, Shrewsbury, Southboro, Sutton, Wayland, Westboro, Whitinsville, Worcester, Upton and Uxbridge? Get in touch I would love to interview for the chance to represent your best interests.

Bill Gassett Email: billgassett@remaxexec.com

Work phone - 508-435-5356

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